HOLLYWOOD’S INNOVATIVE KUSTOM KULTURE LEGEND | DEAN JEFFRIES

Dean Jeffries Pontiac GTO Monkees Car - Monkeemobile

Pontiac GTO Monkeemobile built by Dean Jeffries. The car was featured on the NBC network’s comedy television show “The Monkees” starring Davey Jones, Mike Nesmith, Micky Dolenz, and Peter Tork. Created from two Pontiac GTOs, the visually radical Monkeemobile was an instant hit with fans of the show. This shot shows the dragster-inspired parachute deployed at Dean Jeffries Automotive Styling offices on Cahuenga Boulevard in Los Angeles. 

Legendary painter, customizer, racer, and stuntman Dean Jeffries is one of those guys whose soft-spoken nature has allowed other, more self-promoting figures (read: George Barris, the Don King of Kustom Kulture) to steal a lot of his thunder. Barris has tried to hire on Jeffries as an employee many times over the years, and Jeffries always rebuffed– preferring either to rent his own space, or work freelance. Their histories are forever entwined, and the tales of rivalry, and particularly Barris’ trickery, are the stuff of legend. Many of Dean Jeffries’ most recognized works (like the Monkeemobile, for one)– George Barris came behind and unrightfully claimed credit for them. It’s dumbfounding and downright sleazy– we’ll get to that later.

Dean Jeffries grew up immersed in Los Angeles auto culture– his dad was a mechanic, and next door to his dad’s garage was a bodyshop. The young Jeffries was drawn to the creative expression allowed in bodywork over turning a wrench (“too greasy!”) like his ol’ man– the bodyshop became his hangout of choice. After returning from the Korean War, he became buddies with another future legend of Kustom Kulture— Kenny Howard (AKA Von Dutch), and started pinstriping.

“We’d do freelance pinstriping on our own, then get together and hang out. I also worked during the day at a machine shop doing grinding. But pinstriping really took off then–I was painting little pictures and medallions on cars. My first job was pinstriping a boat. I didn’t have no shop back then. You were lucky if you got $5 for a whole car. If you got $25 in your pocket in a day you were King Kong. I thought it was great.” –Dean Jeffries

More than anything else, I’ll always remember Dean Jeffries for painting the infamous “Little Bastard” badge on the Porsche owned by his racing buddy– James Dean.

“For years Barris claimed he painted it– now he just says he can’t remember and somebody in his shop painted it. Sure. I used to bum around with James Dean. I wasn’t trying to be his movie friend. We just had car stuff between us. We hung out, got along together real bitchin’. But one day Dean asked me to paint those words on his car, and I just did it.” –Dean Jeffries

Love this pic. There’s the obvious knockout pinup, Carol Lewis (Dean Jeffries’ high school sweetheart in front of his ’47 Merc), posing for his pinstriping pleasure, but also check out Dean Jeffries’ paint box. “The Modern Painter Has Arrived.” It’s an incredible piece of work in itself.

“The above shot comes from a publicity shoot done ironically, at Barris’ shop, with George behind the camera. Jeffries was just out of high school, and Barris tried to hire him, but Jeffries wanted to sub-contract to Barris, so Barris cleaned out a storage area in his shop, and Jeffries based himself out of there. Pretty slick on Barris’ part– he could grab Jeffries any time he wanted a striping job.” –Thanks to Irish Rich for the story on Carol Lewis.

Carol Lewis’ custom 1956 Chevrolet– Dean Jeffries high school sweetheart.  –image via Kustomrama “It was Jeffries who was having dinner across the street from Barris’ shop when he spotted the smoke coming from the start of the disasterous Dec. ’57 Barris shop fire. He ran across the street and broke in, and managed to get Lewis’ 56 Chevy out of there before the flames got too out of control. Lewis’ Chevy was done in a similar style as Jeffries’ ’47 was.” –Irish Rich

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THE LEGENDARY STRIPER VON DUTCH | STILL ALIVE AND LIVING IN ARIZONA ’72

Having grown up a good chunk of my life in Arizona, it was of particular interest to me when my buddy from the internets and writer extraordinaire, Bart Boule, clued me in on this interesting bit…interesting if you’re into this sorta thing, that is–

“…Von Dutch had a studio in the netherlands riverbottom between Scottsdale and Tempe — where the amazing club JD’s was, that Waylon Jennings and the Waylors were in residency, so that cowboys and fratboys could kick each others asses when Paul Revere and the Raiders or Buffalo Springfield played there…”

This sent me on a quest to dig up whatever I could find on this lost chapter of Von Dutch’s eccentric & electric existence.  Then, what I’d been looking for turned up during a google image search (better than porn any day…heck, Von Dutch and “Big Daddy” Roth are my porn…), a long lost article, “Von Dutch is Still Alive and Living in Arizona.” Bingo.  It’s chock full of priceless, colorful quotes from hizzoner, Mr. Von Dutch– and written by his good friend, Bob Burns, for the March, ’72 issue of Road Rider magazine.

This was a time when Von Dutch had moved to Phoenix from California with his wife, Sheila, and their kids to “get away from the race.” He wanted no part of California any longer.  Dutch wanted to take it slow and easy– and do and honest day’s work for an honest day’s pay…

 


“Steve McQueen had the first two Honda Fours in this country– and he gave them to me to tear into and customize.”


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KENNY HOWARD | THE MASTER PAINTER & STRIPER ALSO KNOWN AS VON DUTCH

A young Kenny Howard, self-named Von Dutch, perfects his pin-striping craft.

A young Kenny Howard (Von Dutch) perfecting his pinstriping craft at Bud Ekins' shop, 1965.

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Before the cheesy namesake clothing and accessories line that threatens to destroy his cred forever, there was the self-invented and slightly mad genius Kenny Howard– better known as Von Dutch. He was a real Renaissance man– legendary custom painter, artist, motorcycle mechanic, and a skilled metal worker who hand-crafted his own knives and guns.  He had a strong aversion to money and felt it was detrimental to his art– which makes the clothing line even more of an ironic abomination.

“I make a point of staying right at the edge of poverty. I don’t have a pair of pants without a hole in them, and the only pair of boots I have are on my feet. I don’t mess around with unnecessary stuff, so I don’t need much money. I believe it’s meant to be that way. There’s a ‘struggle’ you have to go through, and if you make a lot of money it doesn’t make the ‘struggle’ go away. It just makes it more complicated. If you keep poor, the struggle is simple.“  –Von Dutch

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Von Dutch (Kenny Howard)

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